Everyday we hear about "scientific studies" being done that cost thousands and sometimes millions of dollars. In the end, they come up with the result that anyone with any common sense could have figured out. Now, this study comes out to tell us something everyone has known for decades: Sex Sells! Whether it is Danica getting men to visit godaddy.com or a "tall, dark, and handsome male" attempting to get lonely women to join a dating site. All I can think about is, "wasn't there a better way to spend money on research?" I admit, I have made purchases that I thought would help me be more attractive to the opposite sex, but I wouldn't call that brandwashing, I would call it a natural instinct!

The article also mentions how an Apple may be advertised as fresh but may possibly be 14 months old. I once read an article that stated that apples are sprayed with a solution that makes the apple smell fresh when in reality it is not. This is false advertisement but the company selling apples still gets you to purchase the product. We as humans believe everything that we see and read and we need to stop that because as we see in the media, a lot of it is twisted to draw our attention to the advertisement.

Also, Ebay users trick the human brain by saying that with multiple purchases comes lower shipping rates. Thus, meaning that the seller makes more money and only has to ship one package, making the shipment price lower. The personal making the purchase does not necessarily take this into account. People automatically think, "lower shipping therefore, I can buy more!"

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